Amazon’s AHR program is designed to protect brand owners by identifying and addressing unauthorized sellers. It monitors product listings, flags activity that may infringe on brand rights, and helps ensure customers receive authentic items. By reducing the impact of unauthorized sellers, AHR supports brand consistency, improves the customer experience, and helps maintain trust in the marketplace.
Leverage Amazon’s Account Health Rating to fight unauthorized sellers. Discover how policy violations and Gray Falkon protect your brand’s control.

Our proprietary AI and automation technology defends our customers while combating illegitimate sellers.
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Explore common policy violations by unauthorized sellers on Amazon and learn how brands can monitor and report these infractions.
