Your Marketing Creates Demand. Unauthorized Sellers Capture the Value.
Falkon Pro helps consumer brands restore Buy Box ownership, stabilize pricing, protect advertising performance, and regain control of their marketplace presence through a fully managed solution.
Trusted by 350+ brands
The Hidden Cost of Unauthorized Sellers
Unauthorized sellers don’t just violate your distribution strategy. They directly impact marketplace performance.
They Win the Buy Box
Rogue sellers take the Buy Box instead of your authorized sellers.
They Undercut Pricing
Price erosion reduces margin and damages pricing integrity.
They Capture Your Conversions
They profit from the demand, traffic, and investments you paid to generate.
They Disrupt Inventory Forecasting
They make demand harder to predict, increasing inventory risk.
FALKONPRO™
Why Leading Brands Choose Falkon Pro
Done-for-You Marketplace Brand Control. Unlike software-only tools, Falkon Pro combines Gray Falkon’s proprietary AI technology with dedicated brand success strategists who manage the process for you.
✓ AI-powered seller detection
✓ Automated seller engagement
✓ Marketplace policy reporting
✓ Analytics portal and insights dashboards
✓ Built to scale across multiple client brands
How Cumberland Packing Corp Reduced Marketplace Chaos
By removing rogue sellers and stabilizing the marketplace, Cumberland improved advertising efficiency, pricing consistency, conversion rates, and overall ecommerce performance — reinforcing why Amazon brand control is becoming a critical growth lever for modern brands.
Built for Modern Marketplace Control
Gray Falkon combines proprietary AI-powered automation with dedicated brand strategists to help brands remove unauthorized sellers, improve Amazon marketplace control, protect pricing consistency, and support stronger advertising efficiency.
Up to
Problem Solved In The First Two Weeks*
Up to
Successful Evictions*
*Results may vary
Works Across Major eCommerce Platforms
Disclaimer: All products, logos, and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Let's Talk Brand Control
Learn how leading consumer brands are restoring Buy Box ownership, stabilizing pricing, and protecting the value created by their marketing investments.
The Prime Day Aftershock: How Amazon Arbitrage Increases Unauthorized Seller Activity
Prime Day doesn’t end when the deals expire. In the weeks following major promotional events, brands often experience a surge in unauthorized seller activity.
The $68 Billion Question: Are Your Amazon Ads Funding Unauthorized Sellers?
Amazon advertising is projected to surpass $80 billion globally this year, but many brands still fail to measure one critical factor: who actually captures the sale.
The New Threat to Brand Protection: How Unauthorized Sellers Are Using Image Obfuscation to Evade Detection
Image obfuscation, where sellers remove brand identifiers from product images, is increasingly used to evade automated detection and extend listing lifespans.
