When Amazon’s Rufus Buys for the Shopper, Brand Protection Can’t Be Optional
Falkon Focus: As Amazon’s AI-driven shopping experiences evolve, buying decisions are increasingly...
Read More
The New Threat to Brand Protection: How Unauthorized Sellers Are Using Image Obfuscation to Evade Detection
Falkon Focus: Unauthorized sellers are evolving beyond simple content theft. Image obfuscation,...
Read More
Weak Vetting, Big Risks: How Lax Marketplace Verification of Sellers Fuels Counterfeits and Gray Market Activity
Falkon Focus: Open marketplaces have revolutionized eCommerce, but their weak seller verification...
Read More
Amazon’s Expanding Retail Power: What Nearly 10% of U.S. Retail Spend Means for Brands
Falkon Focus: Amazon is rapidly approaching 10 percent of U.S. retail spend,...
Read More
Q4 Key Dates and Brand Protection Actions to Complete Before the Holidays
Falkon Focus: Q4 is the most profitable and most unpredictable season for...
Read More
What ChatGPT Means for eCommerce
Falkon Focus: Conversational AI is reshaping eCommerce. ChatGPT and other AI platforms...
Read More
What Is Channel Conflict? The Silent Threat in Marketplace Selling
Falkon Focus: Channel conflict happens when unauthorized sellers and pricing violations online...
Read More
How to Spot the Signs of a Gray Market Problem Before It Costs You
Falkon Focus: The gray market isn’t counterfeit; it's authentic products sold through...
Read More
Q4 Countdown: How to Prepare Your Brand Protection Strategy for the Holidays
Falkon Focus: Q4 brings record traffic and record risk. Unauthorized sellers, policy...
Read More
Amazon's Account Health Rating: Your Secret Weapon Against Unauthorized Sellers
Falkon Focus: Unauthorized sellers erode margins, undercut prices, and damage brand trust....
Read More